About
A data and AI company for businesses that sell knowledge.
We are based in Ahmedabad and work with research firms, consultancies, data providers and B2B publishers — organisations whose product is expertise, and whose growth is limited by how much production work sits around it.
Why we exist
The bottleneck is rarely the thinking.
Spend a week inside almost any research or intelligence business and the same pattern appears. The people you hired for their judgment are spending most of their time on production — rebuilding models, reformatting deliverables, moving numbers between systems, rewriting sections that hardly change.
The knowledge that makes the business valuable lives in individuals and templates rather than in a system. So nothing compounds. Every project starts near zero, output is capped by headcount, and quality varies with whoever happened to produce it.
We build the missing layer. A validated source of truth underneath the work, automation for everything downstream of it, and agentic AI, gen AI and RAG applied where they genuinely help rather than where they demonstrate best. The result is that expertise scales instead of being re-spent on assembly.
We are not trying to replace expert judgment. We are trying to stop it being spent on copy-paste.
What that has meant in practice Market research companies we have worked with run their production line with more than 60% fewer people at the same output, and in one case took over a crore in annual cost out of the business. None of them appear on this site by name — their deliverables are their product, and our involvement stays theirs to disclose.
What we believe
Four positions we hold consistently.
Data quality precedes everything
Automation amplifies whatever it is given. Inconsistent inputs produce inconsistency at scale. So we almost always start by making the data trustworthy, even when the client came to us for something further downstream.
Grounded beats generative
In expert businesses, a confident wrong answer is worse than no answer. Systems we build retrieve and cite rather than invent, and they are built to say when they cannot support a claim.
Small proofs beat big plans
A pilot on real work in a month tells you more than a strategy deck in a quarter. We would rather show you one automated deliverable than a roadmap of twenty.
Clients should be able to leave
We document what we build and train the people who will run it. If you want to take it in-house, that should be a decision you make freely, not one blocked by dependency on us.
Who we work with
Businesses whose product is knowledge.
Market research is our anchor specialism — it is where the operating loop is most repeatable and where automation pays back fastest. But the same structural problem shows up across every business that packages expertise into deliverables.
If your team spends more time producing documents than producing insight, the pattern applies to you regardless of what industry you sit in.
Typical engagements
- Syndicated and custom market research firms
- Management and strategy consultancies
- Commercial data and intelligence providers
- B2B publishers and information services
- In-house research and insight teams
Where we help most
- High deliverable volume with heavy manual assembly
- A valuable archive nobody can search effectively
- Large catalogues that outgrow manual web publishing
- A wish to move from files to a subscribed platform
Company
Built in Ahmedabad, working globally.
We operate from Ahmedabad and deliver remotely to clients across India, the Gulf, Europe and North America. Engagements run in your working hours, with a named point of contact rather than a ticket queue.
We are a small senior team by design. You work with the people building the system, not an account layer in front of them.
At a glance
- Headquarters Ahmedabad, India
- Focus Automation, data and AI services
- Anchor sector Market research & intelligence
- Delivery Remote, global
- Engagements Project, managed, advisory
- Deployment Cloud or fully private
Tell us where the hours go.
One conversation about how a single deliverable gets produced today is usually enough for both of us to know whether there is something here.